Date of birth: Jan 1st,
Address: 431B/1 Hau Giang street. District 6. Ho Chi Minh City
Material status: Married
Mobile: 0918 484 212
Health status: Good
My priority is
collecting valuable experience through practical marketing to understand market
insight, creative communications strategies to close the gap between agency -
client, precise implementation to penetrate the target niche and becoming a
2003 – 2007 Bachelor degree of English
linguistics and literature. University of Social Sciences & Humanities, Ho
Chi Minh City.
11/2010 – 07/2011 Marketing administration
course of Economic University, Ho Chi
Written and spoken English and Vietnamese.
Good communication skills.
Computer skills – MS Word, Excel, Power Point,
Internet and Outlook.
Ability to work independently and as well as
teamwork under pressure and tight deadlines
Good problem solving and presentation skills
Strong communication and interpersonal skill
to communicate effectively with a wide range of people.
Pro-active, dynamic, responsible and
WORKING EXPERIENCES ( 12 years)
2018 - AT PRESENT:
IMC. Position: Senior Account Manager
18A Nam Quoc Cang street. Level 6. District 1. HCM
Job responsibility: Leading the project: VIB – Vietnam
International Bank, TABS - The Association of
Boarding School, Peach Garden Mesa, Tetra Pak, Potech, Crown, Mio,
Merique Cosmetics, UCO - University Central Oklahoma, …
- Pitching, managing and supporting
client activity IMC as PR - CSR, Digital marketing as SEO – SEM, GDN and KOL
engagement - content post on social
- Coordinating the teams to develop
comprehensive communication strategies for prospects
- Providing creative solutions to
client’s challenges and embracing emerging marketing technology for the
betterment of the agency and client business.
- To come into contact to clients
and will develop strategies for prospects as well as for some of the agency’s
- To build, train, manage and
retain own team of communication professionals within the agency.
- Ability to
establish relationships with senior leaders in Vietnam press and strong
relationship with press members in various industries - health, general
news, women, fashion, finance, technology, etc. - and on the levels - from
junior to senior journalists.
- Working with a team to meet
client KPIs, assisting other departments and management if need be and
generating positive business results for the agency.
2/ SEP 2016 – JUNE 2018:
AWARENESS ID STRATEGIC PUBLIC RELATIONS. Position: Senior Account Manager
Job responsibility: Leading the project: AkzoNobel, Kohler, British American Tobaco (BAT), Pfizer Pharmaceutical, Menarini Pharmaceutical, Allergan Pharmaceutical, Italian Trade Agency (ITA), CIBM Bank, Velcro, Viettel...
Work closely with Planning team to
develop IMC concept in line with the agreed campaign/brand strategies as event,
digital marketing and public relations - CSR.
Ensure most effective tactics and look for
media opportunities for plan before submission to client.
- Contact, coordinate
and manage and celebrities/KOL - Influencers/photographers/cameramen.
- Ensure work
quality with third parties. Manage contract and payment.
Ability to identify opportunities and
collaboration with media to raise appropriate PR activities
Make follow-up with members of the press for
Strong relationships with members of the
press in various industries – health, general news, women, fashion, finance,
technology,… To across levels – junior level to senior level journalists.
Develop interesting story angles and creative
formats that are relevant to the client’s PR strategies, CSR plan.
Develop feature articles, features for
television and supervise implementation.
Supervise press release development and
delivery and ensure quality of translation and write-ups from English to
Vietnamese and vice versa.
Ensure fast and effective crisis management
in the event of actual/potential negative media noise.
Be on-call outside office hours in order to
deal promptly with aspects of a client’s crisis.
building and networking with clients. Liaising on a daily basic during
project execution. Monitoring the media, including newspapers, magazines,
journals, broadcasts, newswires, social media sites and blogs, for
regular reports and attending meeting. Manage the contract, execution,
liquidation & payment.
Be responsible for day-to-day operational
management of team.
Inspire excellence and creativity in others. Coach
and develop team members.
Make a business case for hires, promotions
and salary increases, and manage these processes.
3/ MAR 2013 – AUG 2016
MEKONG COMMUNICATIONS. Position: PR
responsibility: Lead the project: Nippon,
Hado Real Property, Fresh Shampoo, Vincy Fashion, TH True Milk…
- Be responsible
for project planning under the allocated category
research of PR landscape for new proposals and presenting to potential new
analyzing and evaluating media trend and suggestions
- Working as part
of an Account team to develop PR proposals and present to clients
- Assist account
team to consult clients all PR aspects during the whole campaign
- Implement the PR
- Execute media
- Develop content
outline & timeline
- Brief content
outline for copywriters
- Control the
- Ensure timely
- Working with
suppliers about contracts/payments
- Prepare project
- Submit and
finalize the report to get final liquidation. Project close.
- Managing the PR
aspect of a possible crisis situation
writing and distributing press releases to targeted media
- Promoting news
stories and features to the media, known as 'selling in'
management, including press conferences and promotional events
- Attending and
promoting client event to the media.
- Manage -
allocate tasks and be responsible for working attitude and performance of
- Be responsible
for allocated revenue.
4/ SEP 2007 – DEC 2012
CAT TIEN SA COMPANY. Position: PR Executive – PR Senior – PR Manager
· Corporate communication representative.
· Good relationship with journalist of various industries as fashion, culture and social, economy, education, business, health…
· Organize press conferences; News seeding for the upcoming TV program as “Dance with the stars”, “Golden Album”, “Lucky supermarket”, “The Charming Television”, …
· Pitching the editorial after each program broadcast.
· Guarantee KPI to ensure sponsors' benefits for client.
· Support TV shows with colleagues.